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The editing behind 7UP 2026

September 15, 2025 3 min read
The editing behind 7UP 2026

Our credit on the 7UP 2026 campaign with Abdallah Diab is specific: editing. Not color, not sound, not VFX — those were handled by other studios on the project.

We think that specificity matters. A post-production credit should tell you exactly what a studio did, not imply more than it delivered. Our editors focus on structure and rhythm: finding the cut that makes a 30-second spot feel inevitable.

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